Motion Mazda achieves #1 CPO status in Canada
With all the competition in the automotive market, having recognition that can set you apart is always a positive thing for a dealership. Particularly when that recognition indicates you are the best at what you do.
For Orangeville’s Motion Mazda, hard work has led to just that. As of the end of June, the dealership has achieved the status of #1 Certified Pre-Owned (CPO) Mazda Dealer for 2016 in Canada. This means they have sold the highest number of pre-owned Mazda’s in the country, a huge feat when you take into consideration the fact that there are Mazda dealers with access to larger lots. “We provide quality vehicles, certified and backed by one of the best programs in the business, and carry a great selection,” explained David Seperhi, General Manager of Motion Mazda. “That we are currently the #1 CPO in Canada tells our customers we have a history of customer satisfaction and success in the pre-owned market.” Mazda’s Certified Pre-Owned program promises customers when they buy a pre-owned Mazda, it will be just like they are buying a new car. “When you pick up the car, everything is just like new,” explained Mr. Sepehri. “They are completely cleaned, inspected, and every vehicle receives the same full treatment. Customers also receive a warranty package that covers them across North America.” The program assures anyone interested in buying a pre-owned Mazda their car will have received a complete head-to-toe review. They guarantee each vehicle will go through the seven value-adding steps of the program prior to hitting the market, adding a monetary value of approximately $4143 to each vehicle. A breakdown of these steps includes: • Secure: 160-Point Detailed Inspection ($880 value) • Protected: 7-year/140,000 km Limited Powertrain Warranty ($1400 value) • Safe: 24-hour Emergency Roadside Assistance ($572 value) • Economical: Special Finance Rates ($1121 value) • Confident: CarProof Vehicle History Report ($70 value) • Hassle-free: 30-day/3000 km
Exchange Privilege (Peace-of-Mind value) At any given time, Motion Mazda has approximately 90-100 pre-owned vehicles on the lot, and being part of the Performance Auto Group, they have access to a variety of makes and models to meet the needs of their client base. “Being part of the Performance Auto Group means we are connected with over 30 dealerships across Southern Ontario,” said Mr. Sepehri. “This provides us with the ability to access a much larger inventory of used vehicles.” The industry leading program developed by Mazda Canada has put them at the forefront of the used vehicle market, with their Certified Pre-Owned program being ranked as the next best program following the luxury automotive markets. The success of Motion Mazda with their CPO program has been immense. In just three years, they climbed the ranks, landing as third in Canada for 2014 and 2015, and taking the leap to first this year. “Our staff are really proud to work for the #1 CPO in Canada,” said Mr. Sepehri. “We have the best bunch of people working here; everyone is friendly and professional, and that has definitely helped us reach this goal.” A big part of the dealership’s success with their CPO program comes back to being a member of the Performance Auto Group, because it is part of such a large network with more vehicles. The more successful the program is, the more it allows them to be able to give an increased value to their customers. “With a successful program, it gives us the capability to accept more trade-ins from customers, and provide them with a higher value for those trades,” added Mr. Sepehri. It would seem customers have been responding positively to the work Motion Mazda has been doing. Along with receiving an above average score in Ontario with their customer satisfaction surveys, the dealership also has a 4.7 star ranking through Google Reviews. “It’s just a really exciting time to be a part of Motion Mazda,” said Mr. Sepehri. “If someone is thinking of getting a new or used vehicle, we encourage them to check us out and see what we are doing for themselves.” Motion Mazda is located at the corner of Highway 9 and 2nd Line East in Orangeville. Visit them in person or check out their website at www.motionmazda.ca for more information. Written by Tabitha Wells