Modification packages built right at Blackstock Ford
You don’t engineer, design, and build the best-selling vehicle in Canada by resting on the laurels of past success – you continually improve your product to outclass the competition.
And that’s what Ford has done with its legendary F-150 pickup truck to claim the best-selling vehicle status for over 50 years.
“It’s incredible that it has been the best-selling vehicle in Canada for 54 years. The reason it has been the best-selling vehicle has changed over the years; trucks are taking over a large segment of the luxury vehicle market – because they are now luxury vehicles,” explained Blackstock Ford president, Jim Carson. “We sell so many F-150s and so does the rest of the country, so the challenge becomes personalizing them.”
The F-150 sent shock-waves through the automotive industry in 2015 when they introduced the 13th generation of the truck with an aluminum body that trimmed off 750 lbs and improved fuel efficiency. Combine that with an interior designed for driver comfort and all the latest technology and you do have a truck that that feels like you’re riding in a luxury vehicle.
Truck enthusiasts are made from a slightly different mold than your typical car driver.
Most drivers seem to be pretty happy with their compact car or sedan the way it rolls off the factory line; but truck owners tend to take their vehicles a little more personally.
Lifting, leveling, painting, enhancing, and adding accessories from a huge variety of available components is a big part of ownership for many truck drivers who want to make their vehicle stand out from the one parked next door.
While some drivers buy a truck then look around for parts to accessorize, others already know what they want and have it tricked out at the dealership before they even drive it off the lot.
At Blackstock Ford, they realize that most F-150s they sell will be back again soon when the owner decides to add modifications; so instead of waiting, Blackstock has taken the initiative and created their own brand of vehicles with some of the most popular truck modifications already installed.
The Dakar package – named after the famous off-road race – looks exactly as the name implies. This modified F-150 looks like the ultimate vehicle to take off-road.
The truck has had the front end lifted with a leveling kit.
An AirDesign body kit – a game-changing high-quality plastic aftermarket manufacturer – completely changes the look of the overall shape of the vehicle. The Dakar kit includes fender flares that don’t require drilling into the body, front bumper cover and hood scoop, side rocker moldings, tailgate spoiler, and an entire interior floor liner package.
“We give the customer style with their truck but we don’t compromise the durability or safety of the truck,” Mr. Carson explained. “That’s why we warranty everything.”
The FX6 package is available on both the F-150 and the Ford Super Duty line of trucks.
This package includes a six-inch lift that gives the vehicle high clearance, fender flares, and custom wheels and tires. The vehicle is so unique it even has its own custom-molded FX6 name plate.
The Dakar and FX6 package have proven to be so successful, that the concept has caught on and other Ford dealerships around the continent, who have started to offer the same package based on the name and original design conceived by the team at Blackstock Ford.
“The Dakar and FX6 names have become a brand. It makes me feel good when I come across a truck in an auto magazine and it is advertised as ‘built by Blackstock Ford in Orangeville.’ And it’s very important to talk about the warranty aspect of Ford trucks,” Mr. Carson said. “Ford is so confident in the durability of their trucks that ‘Built Ford Tough’ is not just a marketing name – it is a fact. They do not bring out a new truck or change a design without seriously considering if it does improve the toughness of the truck.”
Truck owners are never going to stop trying to improve and customize their vehicles. It is a part of the truck culture to personalize and accessorize to set your vehicle apart from everyone else.
A good start is to take a look at the FX6 and Dakar packages offered at Blackstock Ford.
With the modifications on these vehicles, you will already be ahead of the game before you even leave the parking lot.
Written by Brian Lockhart